Business Wellbeing founder, Kylie Saunders is an active member of the Pilates Pro Linkedin community, and I wanted to share a link to her most recent post.
It covers the mindset shifts she sees we health professionals need to make in order to move from ‘a sharing, caring, doing it cause I love it’ type of business owner, to an astute marketeer.
It is really good. Two points really hit home,
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She reminds us that not only are there are more and more studios popping up, increasing the competitiveness of our industry, but there are also marketing and sales professionals choosing to change careers.
“These new entrants to the Fitness, Health and Wellness industries are determined to make a difference to their clients lives, while making a healthy profit along the way”.
I know a couple of these myself and it is a very valid point. Go Kylie, love your work.
